4 Winsome Ways To Equip Your App For Driving Traffic On Peak Seasons

Mobile-based marketing is getting into the roots of every business and is apparently going to stay here! eCommerce businesses are driving huge traffic each and every day and taking themselves to newer heights of success. Moreover, sales opportunities rise substantially on those peak seasons, during festivals and holidays. In those times, people stroll across numerous online websites and apps to find the best deals for buying things for themselves and closed. Thus, one should deck up their business app with sturdy features to make it capable of attracting more visitors and meanwhile accelerate ROI. Envertis Software Solutions, one of the highly esteemed iOS and Android app development company in Australia, recommends you 4 competent ways to boost your app’s productivity and sales in festive times.

#1 Give a festive touch to your app

Whether New Year is round the corner or its time for Halloween, when the holidays are in full swing, give a touch of festivities and celebrations to your app. Create a momentary theme and cover photo using colorful graphics and images or videos. Sequentially, spend some time on updating your content too. Try to spread a message on the festivities, add it to the app description and focus on using the keywords that will show your app’s preparedness for the holiday season.

#2 Invest in app’s localisation

Download rates of businesses and eCommerce and other businesses apps increases surprisingly during the holiday seasons. A lot of apps are installed and tried out by many potential buyers during those times, but many failed to remain active on their phone. Either they could not understand the app’s language or could not relate to the products or services being served by it. Thus, you need to invest on app’s localisation on festive times to target new users. Not only translating the app’s language to local one is enough, you need to localise all its content to make it tailor-made for the regional users. 

#3 Go for gifting approach

Festive time is about spreading smiles and giving away happiness. So, it is a correct time for you too as a business owner to pull something out of your sack and give them to customers for free. Do not worry about the costs you need to do this. Offer a free trial of your app, or any free credits. You can even talk out with a business partner of related items to offer a gift voucher or free coupons. Such small gestures can create an unexpected impression about your app and sets you apart from others.

#4 Roll out new features

Whenever you have planned any updates or new features for your app, wait for the holidays to spring up and roll them out in the market. When the users are in the holiday mood, implementing new improved features and updates will make your app easily noticed in the app store.

Thus, if you want your app to be fully equipped for holiday seasons, apply these above tactics for your app and escalate your peak season sales remarkably.