5 eCommerce Development Trends that You Should Follow in 2017

Nowadays, if your eCommerce business is not following the ongoing market trends, there is a high possibility that it would fall apart! So, it is okay not to go by the fads, but when it comes to the point of following the latest trends, you must do so to maintain the exponential growth of your business. Today’s digital market is emerging in a day-to-day manner and it is really tough to keep track of all the latest advancements.

Envertis Software Solutions is one of the leading and successful web development organizations that is well-known for providing remarkable services in the sector of eCommerce development in Australia. So, for any kind of assistance or guidance on eCommerce development, you can always contact the potent team. Here is a list of 5 up-to-date and innovative eCommerce development trends that you should follow this year.

Automated Marketing

Are you thinking of ‘email marketing’ by any chance? Well, the time has changed and so the trends as well. Now, automated marketing involves so many things like discount promotions, customized landing pages, shopping carts that are easy-to-access along with displaying recommended products to your existing customers. If your offers are customized according to the individual customer requirements, the customers would get more attracted. Automated marketing mostly revolves around providing the existing customers' tailored offers based on the records of their previous purchases.

Contextual Shopping

This contextual shopping is the new big thing in the eCommerce development field. This is definitely going to give your customers a user-centric e-store and an amazing shopping experience. Using the latest advancements in the technology (For instance: Artificial Intelligence), different brands can easily map their customer’s shopping journey based on the previous orders they made and can anticipate their requirements to equip them with the necessary information that they are aiming to get while shopping from your e-store.

Programmatic Advertising

Your business might fail due to targeting the wrong audience or by showing the wrong advertisement on the wrong websites. Programmatic advertising is all about attracting and targeting the right or proper audience for the proper ad type at the proper moment. Programmatic advertising provides a better opportunity to reach a vast audience at a time. More interestingly, with this type of advertising, you can lure such an audience, who might not have known about your e-store until they have come across your ad.

Source : Cart2CartVideo

Mobile Commerce

Nowadays, with the increasing popularity of smartphone usage, mobile eCommerce is booming in the market. So, developing a website that is mobile responsive is very crucial for gaining success in the eCommerce sector. Your website needs to function on smartphones as good as it functions on computers.

Improved Payment Options

When your customers find plenty of payment options available on the website, they get more interested. The availability of several alternative payment options enhances business scopes. Long gone are those days when internet banking and credit cards were only options available for making online payments. Now, a handful of options like PayPal, ApplePay, Bitcoin, Google Wallet, MasterPass, etc. have been introduced in the market. So, make sure that your website is integrated with all these payment options.
Time has changed; new technology is emerging; each passing day, new competitors are arriving! In this scenario, if you do not pay the utmost attention to your e-store today and make it up-to-date as soon as possible, you might fall behind in the rat-race.