Best Marketing Tips For iPad App Launch Success

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“Quality is more important than quantity. One home run is much better than two doubles.”- Steve Jobs 

 Above quote is so true in application development and launching also. You don’t need to develop numbers of application, just need to have a quality one. The simplicity, quality and elegance of the iPhone and iPad, these are the most loveable device across globally.

 As per Statcounter global stat July 2019 data, Apple takeover 55.82% of the mobile vendor market share in Australia which is pacing up the growth of iOS and as well as iPad app development industry.

This is a pretty crazy idea to launch a business without having a fruitful marketing plan to help launch and scale it. This is also true for the app launch. An App development comprises time, money and lots of development work, so launching should be planned and must have a marketing plan. 

Refactoring some code, implementing a new feature or tweaking a button colour are all items that you can control or do it by yourself. On the other hand, attracting attention to your app after launch seems completely outside of your control.  

App launching and app store optimising both needs the same treatment. To get a satisfying result, the process should begin while your app is in the development stage.   

As per statista, there are 1.96 million iOS apps in the App Store as of 2nd quarter 2019 so it’s quite hard to get your mobile app noticed among millions of other apps.

Apart from the traditional way of strategic planning such as know your competitor or creating a landing page, you need to learn some marketing steps which can help to get your app noticed or launching success. 

1# Prepare marketing plan as soon as concept and design are complete: 

As soon as the designing process is completed, let’s kick start your app launching plan. To market an app you have to consider 
  • Why your app is needed
  • Set the target audience and their demand
  • How to encourage them

Keep in mind that users always want the innovative idea and latest tech adopted iPad applications. 

2# App experience is more important than app idea: 

Research shows that 90% of consumers are likely to buy or acquire when they have easy and understandable information. So, sell the experience your app provides and let audiences know-how essential your app is to solve the problem they previously faced.

3# All channel monitoring and SEO:

Not only the website or promotional website, but it is also crucial that you keep tracking your app promotion update across all channel. 

Keywords and SEO are very essential. You need to search keyword related to your app and must include them into your marketing materials too.

A promotional website, video promo revealing the key features of the app, and press release or blog post must contain those keywords. 

You also can include industry influencers, bloggers for reviewing your app and after successful quality analysis, within the blog, can include App Store screenshots, app icon, link and description.

4# Promo Code generation and sharing:

Before the application goes live, you can share promo code to create the buzz on social media. You can share this code among industry experts to review your app and invite them on the main launch day as well. This code can encourage people to look at the final app store version without it being available to all.

Wrapping up:

iPad app development company like Envertis in Australia always helps to create the app marketing plan strategically. We have more than 100 numbers of senior and experienced developers to deliver unique and Apple guided iOS application for iPad and iPhone too. Above given pre-launching marketing plan will help you to get more user right after the app launch. So keep creating.


Location: 2/38-46 Albany St, St Leonards NSW 2065, Australia

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