Best Marketing Tips For iPad App Launch Success

-

“Quality is more important than quantity. One home run is much better than two doubles.”- Steve Jobs 

 Above quote is so true in application development and launching also. You don’t need to develop numbers of application, just need to have a quality one. The simplicity, quality and elegance of the iPhone and iPad, these are the most loveable device across globally.

 As per Statcounter global stat July 2019 data, Apple takeover 55.82% of the mobile vendor market share in Australia which is pacing up the growth of iOS and as well as iPad app development industry.

This is a pretty crazy idea to launch a business without having a fruitful marketing plan to help launch and scale it. This is also true for the app launch. An App development comprises time, money and lots of development work, so launching should be planned and must have a marketing plan. 

Refactoring some code, implementing a new feature or tweaking a button colour are all items that you can control or do it by yourself. On the other hand, attracting attention to your app after launch seems completely outside of your control.  

App launching and app store optimising both needs the same treatment. To get a satisfying result, the process should begin while your app is in the development stage.   

As per statista, there are 1.96 million iOS apps in the App Store as of 2nd quarter 2019 so it’s quite hard to get your mobile app noticed among millions of other apps.

Apart from the traditional way of strategic planning such as know your competitor or creating a landing page, you need to learn some marketing steps which can help to get your app noticed or launching success. 

1# Prepare marketing plan as soon as concept and design are complete: 

As soon as the designing process is completed, let’s kick start your app launching plan. To market an app you have to consider 
  • Why your app is needed
  • Set the target audience and their demand
  • How to encourage them

Keep in mind that users always want the innovative idea and latest tech adopted iPad applications. 

2# App experience is more important than app idea: 

Research shows that 90% of consumers are likely to buy or acquire when they have easy and understandable information. So, sell the experience your app provides and let audiences know-how essential your app is to solve the problem they previously faced.

3# All channel monitoring and SEO:

Not only the website or promotional website, but it is also crucial that you keep tracking your app promotion update across all channel. 

Keywords and SEO are very essential. You need to search keyword related to your app and must include them into your marketing materials too.

A promotional website, video promo revealing the key features of the app, and press release or blog post must contain those keywords. 

You also can include industry influencers, bloggers for reviewing your app and after successful quality analysis, within the blog, can include App Store screenshots, app icon, link and description.

4# Promo Code generation and sharing:

Before the application goes live, you can share promo code to create the buzz on social media. You can share this code among industry experts to review your app and invite them on the main launch day as well. This code can encourage people to look at the final app store version without it being available to all.

Wrapping up:

iPad app development company like Envertis in Australia always helps to create the app marketing plan strategically. We have more than 100 numbers of senior and experienced developers to deliver unique and Apple guided iOS application for iPad and iPhone too. Above given pre-launching marketing plan will help you to get more user right after the app launch. So keep creating.


Location: 2/38-46 Albany St, St Leonards NSW 2065, Australia

Comments

Post a Comment

Popular posts from this blog

Empower Businesses With iOS App Development

-
Image
It is the fact that every business wants to be out of the curve and earn good revenue. And, marketing is the best way to promote the growth of any business. Besides, this is the era, where mobile devices play a crucial role in everyday activities. So, when it comes to the leading mobile app platforms with the unmatched potential of giving businesses an edge, iOS is the option. How? Let’s have a look at the services on iOS app development that can help businesses to new heights: Attractive Interface  Mobile apps with an appealing interface are preferred by all. Whatever be your business focus, a high-end app interface is a turnkey to grab the target audience in the first place. Just make sure to deal with a dedicated iOS app developer to build easy to use mobile app. Better And Proficient Way To Reach Out To Customers  It is quite a challenging task to create a good business relationship with customers. However, things are easier with a native app, as it a
Read more

Top 3 Android App Trends Not To Miss Out in 2019

-
Image
Nowadays, more than half of the world population spend hours doing even the silliest of work through different mobile applications, such as a simple mathematical calculation, writing a note, etc. And, when combined with active internet access, smartphones are the busiest technical device. Researchers have come up with the conclusion that every mobile user checks his/her phone every 12 minutes which means almost 2.5 hours a day. To take the best advantage of this situation, many mobile app business owners are racking their brains to focus on the upcoming trends in mobile app development. As a whole, the purpose is to come up with a robust mobile app solution to its target audience, besides getting a considerable revenue out of it. Below enlisted are some of the mobile app trends which are expected to dominate the scenario of mobile app development: Customised Mobile App For Branding  Although the websites can be designed to be responsive and mobile-friendly, apps are far
Read more

Plan Your Budget Fruitfully in 2018 with Best Budget Maintaining Apps

-
Image
Facing problems maintaining your budget? Can’t be able to keep track of your expenses that are affecting your savings? Well, take no more headache! The latest enhancements in the field of both iOS and Android mobile app development have brought this compelling opportunity to you to plan and maintain a budget using various apps. Don’t let your hard-earned money go on a waste. Chalk out everything effectively using the below-mentioned effective mobile applications. Envertis is a Sydney based well-esteemed software development company that is quite popular for devising industry-specific mobile applications for diverse business sectors. #1 PocketGuard This app is trending on the market due to its extremely user-friendly interface and smooth navigation process. It is available for both Android and iOS platforms. Some of the lucrative features of this app have been mentioned below. It directly connects to your bank account. It would help you to get instant access to an
Read more